GET GROWING! Our approach to marketing services for small and medium-sized organizations is not one-size-fits-most. Each organization is unique, and that’s why we develop proposals with custom recommendations to help you achieve your version of success within the budget you can afford. We offer solutions with an emphasis on affordability, efficiency, and long-term sustainability within your organization. 

Marketing for small and medium-sized organizations is what we do, so you don’t have to. Read more to discover a few ways we’ve helped clients succeed.

Case Study:

Lead Generation & Brand Positioning

★★★★★

“This helped us get a higher score on the technical and customer support portion of our overall scorecard; Job WELL DONE and thank you again for all your support to our customers.”

 —Global Account Manager, Manufacturing

The Challenge

A company that has relied on in-person sales calls and technical consultations faces COVID-19 restrictions.

The Opportunity

In-person meetings with customers often involved technical training seminars and lunch-and-learns. These translated to live webinar training sessions. These online sessions offered a chance to ensure the brand was top-of-mind and perceived as a thought-leader in the industry. Utilizing a cross-functional team and in-house expertise, the content strategy was developed using existing resources.

The Outcome

High engagement from customers leads to real business development opportunities; month-over-month mailing list growth; improved website traffic.

Case Study:

Internal Communications & Employer Brand

The Challenge

A company is launching a new Diversity & Inclusion initiative. The program is brand new, and they need to build out the communications infrastructure to support employees and drive engagement.

The Opportunity

A brand new program offers an exciting opportunity to do something new in the internal communications department. Collaborating with a committee and Executive sponsors, a brand was developed for the program to ensure visibility in a sea of internal communications; assets included a logo, tagline, and colour palette. The brand was developed to complement existing corporate brand guidelines to ensure consistency. A content strategy was developed to drive employee engagement and program recognition, this included digital and print communications; an editorial calendar and style guide was created to ensure consistency in delivery and quality. Metrics were also developed to ensure the program was reaching employees across all levels of the organization.

The Outcome

High engagement across the employee population as measured by number of interactions with digital content and contest entries.

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